These results indicate, albeit in a preliminary way, that individuals in natural couples were particularly inclined to forget items that they felt were in their own area of expertise when those items were assigned to them by the experimenter. In essence, when their implicit memory assignment was made explicit, their fulfillment of the assignment deteriorated markedly. It is as though individuals in close relationships who normally and naturally step forward to perform their memory function for the couple suddenly decline to do so when their function is pointed out and explicitly required.